Black-owned media benefit

from special funding

By TANU HENRY, Contributing Writer


SACRAMENTO (CBM)Last year, The California Endowment, a foundation dedicated to promoting environments that support healthy living in the state, committed $300,000 to California Black Media (CBM) for the next two years. The money will be used to expand a program that provides direct grants to support the local news reporting capacity of Black media news outlets across the states. 


"Information is as important as the air that we breathe and the water we drink," says Regina Wilson, executive director of California Black Media. "Supporting our Black Media Sustainability Initiative (BMSI) helps our partners across the state continue the work we do to empower the public with information and news that are vital to the decisions Black Californians make and it determines howand how wellwe live." 


Last week, Experian, one of the country’s top credit and information services companies, also donated $75,000 to CBM to support the program. The gift is part of a broader global

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Regina Wilson. CBM

initiative the company is undertaking to "empower vulnerable people to improve their financial health through education and action."


Experian supported three other nonprofit organizations that serve Black communities across the US: The United Negro College Fund (UNCF), the National Newspaper Publisher Association (NNPA), and the LaGrant Foundation (TLF).


Experian donated a total of $375,000 to the organizations.


"Nonprofits have been a critical resource for underserved communities and continue to be resilient in the face of the health and financial crises caused by the pandemic," said Abigail Lovell, senior vice president of corporate social responsibility at Experian. Globally, the company employs 20,000 people in 44 countries.


"In addition to our work together and reaching out with the message of financial inclusion for all, this is an oppor- tunity to provide real support with their general operating expenses. We hope the funds will enable them to streng- then their impact in the communities that need help the most and lessen the wealth gap in society," Lovell said.


Experian says the company’s donation to the four nonprofit organizations will directly support African American communities at a time when so many people are recovering from the challenges of the COVID-19 pandemic. The money will be used to cover operating expenses and to contribute to the development of innovative programs that improve the lives of people in those communities.


California Black Media’s BMSI upport of news reporting at the four Black-owned-and-operated news operations in the past six months has increased news coverage in their sectors by more than 90 percent. More than 130 original news stories have been published.


Wilson says in 2022 she expects to regrant money to more news publishers to support their local reporting.


"When we began raising money to support the Black Press about 10 years ago, pitching the idea of how important it is to help sustain strong and accountable local mediaBlack local media in particularwas a much harder sell than it is today,"  Wilson noted.

"There is so much more interest and understanding of how critical those things are to the strength of our communi- ties and democracy now," Wilson added. "We look forward to working with more organizations to continue to do this work to strengthen journalism that serves the public interest."