SHOWTIME & SHOWBIZ

Devil in the details on rapper Lil’ Nas X’s sports shoe

lis nas2.jpg

Lil Nas X. Screengrab

 

Nike outraged; gets restraining order blocking sales against singing star’s shoe bearing Satanic Pentagram

NEW YORK, NY (MNS) — Nike, the global sports shoe and apparel conglomerate is outraged by the introduction of country rap star Lil Nas X’s “Satan Shoes,”  blocking the sale of the product with a restraining order issued by the Eastern District of New York, Wednesday, March 30.

According to CBS, the court granted Nike's request for a temporary restraining order against MSCHF, the art collective that collaborated with the rapper to create a pair of sneakers containing “one drop” of human blood and an alleged Satanic symbol identified as a pentagram.

MSCHF modified the Nike Air Max 97s model for the collaboration, which also which contain the Nike “swoosh” logo. The bronze five-pointed, star-shaped pentagram is infamously associated with the Church of Satan, evident on their website, and used as an occult symbol by the Pythagoreans and later by philosophers, magicians, and practitioners of so-called art of black magic.

The marketing of the shoe was apparently well-thought out as the price of the shoe references Luke 10:18 of the Bible which reads, “I saw Satan fall like lightning from heaven,” the collective told CBS News. The network also said the shoe release coincided with Lil Nas X’s new song and music video for “MONTERO (Call Me By Your Name),” in which the 21-year-old attempts to seduce a horned devil in an homage to his acceptance of his gay identity. 

Nike told CBS News it had no relationship with the Grammy Award-winning artist, born Montero Lamar Hill, or the art collective, emphasizing that it does not endorse them had no part in designing or releasing the shoes. Nike has filed a lawsuit against MSCHF, saying the swoosh symbol on the modified sneaker violates its trademark and damages its brand. 

Said CBS, Nike argued the shoe will “likely to cause confusion and dilution and create an erroneous association between MSCHF’s products and Nike,” alleging that there’s “already evidence of significant confusion and dilution occurring in the marketplace, including calls to boycott Nike in response to the launch of MSCHF’s Satan Shoes based on the mistaken belief that Nike has authorized or approved this product.”