Black males target of voting campaign


Campaign releases ad featuring actress Jenifer Lewis to encourage male voter turnout a ballot box


LOS ANGELES (MNS) — A political action committee based locally to boost Black male participation at the ballot box, turned to Hollywood and one of its signature stars to achieve that goal in time for the Nov. 3 presidential election. A celebrity support advertisement featuring Jenifer Lewis, one of the stars of the ABC sitcom "black-ish,"

and, collaborated in a celebrity support advertisement targeting Black males, a group that historically has an anemic history of voting.


An outspoken civil rights advocate, Lewis said Black male participation at the polls on Nov. 3 is of particular importance.


“I want to talk to the brothers right now,” Lewis said. “A lot of you are not in the habit of voting, but this election, we need you. Brothers, we need you. Please vote Biden-Harris.”


LINK to Jenifer Lewis video: was launched in 2020 by Atty. Dermot Givens, James Smith, and Joey Hill, a Black male group that supports the Biden-Harris ticket with a goal to increase Black male voters nationwide.


“The goal of BlackMenVoting is to directly confront and counter efforts to suppress the number of Black men voting,” said Givens, an attorney and political consultant. “Politics is about controlling the message. We are going to counter the Republicans’ fake outreach to Black men. We’re not going to allow the other side to control the message.


“As Biden says, ‘it’s for the soul of America.’ Black men have soul. We have an opportunity to change the direction of this country,” Givens said.

In support of the campaign, the organization previously unveiled a celebrity ad campaign titled "Kings Supporting Our Queens," featuring Lynn Whitfield (Greenleaf) and Malcolm Jamal Warner (The Resident, The Cosby Show). 


Link to Lynn Whitfield and Malcolm Jamal Warner video:

“I’m putting all my confidence, and my vote, and my efforts, and my hard work into electing Biden-Harris,” said Whitfield. “We raise our voices and vote.”

“Brothers, vote like your life depends upon it because it does,” said Malcolm Jamal Warner. “Now is the time.”


According to Pew Research Center, in 2016, 64 percent of eligible Black women said they voted, compared with 54 percent of eligible Black men. College-educated Black women were only slightly more likely than college-educated Black men to report turning out to vote in 2016 (74 percent vs. 71 percent).


White men and White women were more likely to say they voted than their Black counterparts (67 percent of White women and 64 percent of White men in 2016).


Metropolis News Service.